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Ivy Worldwide was presented the industry’s highest award for its 31 days of the Dragon program. HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition. The tech maker set up a social media promotion that lasted a month, gave away 31 notebooks, and got an immediate 85% sales bump in Dragons, a 15% increase in traffic to its own Web site, and a “halo effect” 10% increase in total consumer PC sales.
Summit International Award, Marketing Effectiveness31 Days of the Dragon 2008 WOMMIE AwardIvy Worldwide wins Innovators of the Year
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