Pinterest is one of the fastest growing social media networks and continues to gain momentum and attention from big and small companies alike.  With Pinterest referring more traffic to websites and blogs, companies race to find ways to integrate this platform into their overall social media efforts.  With all the talk about Pinterest lately, we … Read more →

Engagement vs. Content Cannons At Ivy we always warn people about loading up the marketing and PR cannons and firing them at the bloggers and influencers.  We have some news for you! The bloggers get 500+ press releases a day and numerous pitches (war stories in another post) that they pay absolutely no attention to. We find … Read more →

I recently came across an article from Penn’s Wharton school of business wherein they discuss several aspects of marketing via social media that we’ve been practicing for some time; namely, holding real-world events to augment your online efforts, focusing on engagement vs. merely on driving likes (akin to driving page views), promoting consumer-generated content, and working … Read more →

We recently helped a major client run another successful Tech Day in Colorado. We invited eleven bloggers to come join us for a day and a half to get the deep dive on some great technology and to meet the people who make it happen. The bloggers came from all over the world for this … Read more →

One of our partners, Chris Aarons, was recently interviewed by Lockergnome Some excerpts – “As a social media marketing manager, knowing how to find key influencers is critical in helping generate awareness for specific social media campaigns for an established company, or even to build buzz about a new business.” “I had a chance to … Read more →

Our book, Social Media Judo, is up for a Small Business Book award.  Please cast your votes to help us win!!!!! Vote for Social Media Judo! Thanks!!!

Every year during first part of January, tech companies descend on Las Vegas for the annual ritual known as the Consumer Electronics Show (CES).  From a marketing standpoint, this is where all the electronics buyers go to plan their retail purchases for the year, and it makes sense.  From a blogger and social media effectiveness … Read more →