Press Room

Press coverage and community discussion.

For more information or to schedule an interview or speaking opportunity, please contact:

Chris Aarons
chris@ivyworldwide.com

• Results of Ivy Worldwide's 2010 SMB Technology Purchasing Survey demonstrate that search engines, blogs and forums, and third-party reviews strongly influence SMB purchase decision-making

   

• HackCollege.com bloggers Kelly Sutton and Chris Lesinski's iMedia article describes how best to -- and how not to -- reach consumers their age.  Find out whether you're really speaking to them in their language, or not

   

• 2009 Summit International Marketing Effectiveness Award for 31 Days of the Dragon, scored from among 504 entries

   

• 31 Days of the Dragon promotion wins 2008 WOMMIE award from WOMMA for word-of-mouth marketing excellence

   

• Ivy Worldwide honored by SmallBizWindows.com with SmallBizWindows 2008 Innovators of the Year award

   

• John Gaffney, Econsultancy: HP will continue to recruit bloggers

   

• Krishna De, BlogTalkRadio.com: Measuring The Return On Investment Of Your Social Media Programme

   

• Janet Meiners, Marketing Pilgrim: Bloggers Increase HP Laptop Sales 85%

   

  • Syndicated at:
    • http://blog.tagliaerbe.com/2008/10/grazie-ad-un-blog-contest-l-hp-dragon-vola.html
    • http://twojumpsahead.com/2008/10/01/social-media-must-reads-oct-1/
    • http://sphinn.com/story/76104
• Editor, Crowdpeople.com: Bloggers Boost Bottomline

   

• Marshall, Web Metrics Guru: Making a Case for Social Media - are we doing a poor job of Marketing Social Media?

   

• Edward Barrera, ADOTAS: syndication of Chris Aarons' article Consumer Marketing, Display Media and Measurement is King

   

• Mack Collier, The Viral Garden: Blogger Campaign Case Study: HP's 31 Days of the Dragon

   

• Dan Zehr, Austin American-Statesman: Bloggers key in search for viral success

   

• Kim Smith, MarketingProfs: Stoking the Dragon Fire