Ivy Worldwide http://www.ivyworldwide.com Social Media Marketing - It's more than Facebook and Twitter! Mon, 20 Feb 2012 21:59:55 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Ivy Worldwide – Adobe Imagination Challenge Case Study http://www.ivyworldwide.com/case-studies/ivy-worldwide-imagination-challenge-case-study/ http://www.ivyworldwide.com/case-studies/ivy-worldwide-imagination-challenge-case-study/#comments Fri, 17 Feb 2012 21:47:14 +0000 Ivy Worldwide http://www.ivyworldwide.com/?p=634 The Adobe Imagination Challenge was devised to support the overall Adobe Student Back to School marketing campaign based on three objectives:
1.Broaden the Audience
2.Create Awareness
3.Positively Influence Brand Preference & Purchase

Download the full report at Ivy Worldwide Imagination Challenge Case Study or see it on Slideshare – Read more →]]> http://www.ivyworldwide.com/case-studies/ivy-worldwide-imagination-challenge-case-study/feed/ 0 Social Media Judo Interview on Lockergnome http://www.ivyworldwide.com/blog-post/social-media-judo-interview-on-lockergnome/ http://www.ivyworldwide.com/blog-post/social-media-judo-interview-on-lockergnome/#comments Wed, 15 Feb 2012 20:31:37 +0000 Ivy Worldwide http://www.ivyworldwide.com/?p=608 One of our partners, Chris Aarons, was recently interviewed by Lockergnome

Some excerpts -

“As a social media manager, knowing how to find key influencers is critical in helping generate awareness for specific social media campaigns for an established company, or even to build buzz about a new business.”

“I had a chance to … Read more →]]> http://www.ivyworldwide.com/blog-post/social-media-judo-interview-on-lockergnome/feed/ 0 Social Media Judo Small Business Book Award Nominee! http://www.ivyworldwide.com/blog-post/social-media-judo-small-business-book-award-nominee/ http://www.ivyworldwide.com/blog-post/social-media-judo-small-business-book-award-nominee/#comments Tue, 14 Feb 2012 18:32:27 +0000 Ivy Worldwide http://www.ivyworldwide.com/?p=596 Our book, Social Media Judo, is up for a Small Business Book award.  Please cast your votes to help us win!!!!!

Vote for Social Media Judo!

Thanks!!!

]]> http://www.ivyworldwide.com/blog-post/social-media-judo-small-business-book-award-nominee/feed/ 0 The Consumer Electronics Show PR and Marketing – The Antithesis Of Social Media Judo http://www.ivyworldwide.com/blog-post/the-consumer-electronics-show-pr-and-marketing-%e2%80%93-the-antithesis-of-judo-social-media/ http://www.ivyworldwide.com/blog-post/the-consumer-electronics-show-pr-and-marketing-%e2%80%93-the-antithesis-of-judo-social-media/#comments Fri, 03 Feb 2012 03:07:18 +0000 Ivy Worldwide http://www.ivyworldwide.com/?p=558 Every year during first part of January, tech companies descend on Las Vegas for the annual ritual known as the Consumer Electronics Show (CES).  From a marketing standpoint, this is where all the electronics buyers go to plan their retail purchases for the year, and … Read more →]]> http://www.ivyworldwide.com/blog-post/the-consumer-electronics-show-pr-and-marketing-%e2%80%93-the-antithesis-of-judo-social-media/feed/ 0 Ivy Worldwide: 2011 in Review http://www.ivyworldwide.com/blog-post/ivy-worldwide-2011-in-review/ http://www.ivyworldwide.com/blog-post/ivy-worldwide-2011-in-review/#comments Thu, 12 Jan 2012 18:49:24 +0000 Ivy Worldwide http://www.ivyworldwide.com/?p=486 It’s hard to believe it is 2012 already!  This past year flew right by, but as the saying goes…”time flies when you’re having fun.”  It has been a very productive  year for Ivy Worldwide as we have continued to mine the value  of social media for our clients and explored new heights in demand generation … Read more →]]> http://www.ivyworldwide.com/blog-post/ivy-worldwide-2011-in-review/feed/ 0