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	<title>Ivy Worldwide</title>
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	<description>Social Media Marketing - It&#039;s more than Facebook and Twitter!</description>
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		<title>5 Ways Businesses can use Pinterest to their Advantage</title>
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		<pubDate>Thu, 19 Apr 2012 20:38:38 +0000</pubDate>
		<dc:creator>Ivy Worldwide</dc:creator>
				<category><![CDATA[Blog post]]></category>

		<guid isPermaLink="false">http://www.ivyworldwide.com/?p=1559</guid>
		<description><![CDATA[Pinterest is one of the fastest growing social media networks and continues to gain momentum and attention from big and small companies alike.  With Pinterest referring more traffic to websites and blogs, companies race to find ways to integrate this platform into their overall social media efforts.  With all the talk about Pinterest lately, we &#8230; <a href="http://www.ivyworldwide.com/blog-post/5-ways-businesses-can-use-pinterest-to-their-advantage/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Networking vs. Not Working</title>
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		<comments>http://www.ivyworldwide.com/blog-post/networking-vs-not-working/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 13:21:08 +0000</pubDate>
		<dc:creator>Ivy Worldwide</dc:creator>
				<category><![CDATA[Blog post]]></category>

		<guid isPermaLink="false">http://www.ivyworldwide.com/?p=1550</guid>
		<description><![CDATA[Engagement vs. Content Cannons At Ivy we always warn people about loading up the marketing and PR cannons and firing them at the bloggers and influencers.  We have some news for you! The bloggers get 500+ press releases a day and numerous pitches (war stories in another post) that they pay absolutely no attention to. We find &#8230; <a href="http://www.ivyworldwide.com/blog-post/networking-vs-not-working/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Augmenting Your Online Efforts with Real-World Events</title>
		<link>http://www.ivyworldwide.com/blog-post/augmenting-your-online-efforts-with-real-world-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=augmenting-your-online-efforts-with-real-world-events</link>
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		<pubDate>Thu, 15 Mar 2012 19:06:00 +0000</pubDate>
		<dc:creator>Ivy Worldwide</dc:creator>
				<category><![CDATA[Blog post]]></category>

		<guid isPermaLink="false">http://www.ivyworldwide.com/?p=1537</guid>
		<description><![CDATA[I recently came across an article from Penn’s Wharton school of business wherein they discuss several aspects of marketing via social media that we’ve been practicing for some time; namely, holding real-world events to augment your online efforts, focusing on engagement vs. merely on driving likes (akin to driving page views), promoting consumer-generated content, and working &#8230; <a href="http://www.ivyworldwide.com/blog-post/augmenting-your-online-efforts-with-real-world-events/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social Media: It’s About People Not Platforms</title>
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		<pubDate>Fri, 24 Feb 2012 22:40:40 +0000</pubDate>
		<dc:creator>Ivy Worldwide</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[Ivy Worldwide]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[Tech Day]]></category>

		<guid isPermaLink="false">http://www.ivyworldwide.com/?p=717</guid>
		<description><![CDATA[We recently helped a major client run another successful Tech Day in Colorado. We invited eleven bloggers to come join us for a day and a half to get the deep dive on some great technology and to meet the people who make it happen. The bloggers came from all over the world for this &#8230; <a href="http://www.ivyworldwide.com/blog-post/social-media-its-about-people-not-platforms/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Adobe Imagination Challenge</title>
		<link>http://www.ivyworldwide.com/case-studies/adobe/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adobe</link>
		<comments>http://www.ivyworldwide.com/case-studies/adobe/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 21:47:14 +0000</pubDate>
		<dc:creator>Ivy Worldwide</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.ivyworldwide.com/?p=634</guid>
		<description><![CDATA[The Adobe Imagination Challenge was devised to support the overall Adobe Student Back to School marketing campaign based on three objectives: Broaden the Audience Create Awareness Positively Influence Brand Preference &#38; Purchase Ivy Worldwide~Adobe Imagination Challenge Presentation Navigate using the arrows on the bottom bar. To view in full screen mode, click the icon on &#8230; <a href="http://www.ivyworldwide.com/case-studies/adobe/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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