In today’s world, consumers search online to find the right PC and have come to rely on experts’ detailed information and opinions to learn about product features/benefits before making a purchasing decision. HP was seeking different means to bring their “the PC is personal again” campaign to life with their new tablet PCs – they wanted to go beyond traditional PR outreach and extend the conversation. Read the full case study:

Ivy Worldwide~HP tx1000 Case Study Presentation

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