31 Days of the Dragon
November 15th, 2008
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition. The tech maker set up a social media promotion that lasted a month, gave away 31 notebooks, and got an immediate 85% sales bump in Dragons, a 15% increase in traffic to its www.HP.com Web site, and a “halo effect” 10% increase in total consumer PC sales. Cost to HP: the price of the 31 laptop awards. Nothing else.
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