Every year during first part of January, tech companies descend on Las Vegas for the annual ritual known as the Consumer Electronics Show (CES).  From a marketing standpoint, this is where all the electronics buyers go to plan their retail purchases for the year, and … Read more →

It’s hard to believe it is 2012 already!  This past year flew right by, but as the saying goes…”time flies when you’re having fun.”  It has been a very productive  year for Ivy Worldwide as we have continued to mine the value  of social media for our clients and explored new heights in demand generation … Read more →

This blog post was written by Madison Murphy. She is a senior at UC Berkeley studying International Communications and French and has been interning with Ivy Worldwide for 6 months.

We’re the generation that was practically born texting.  We learned how to count and read through interactive educational games on our parents’ computers and … Read more →