About

We are a social media marketing firm that works in harmony with the enormous power of community and technology to further our clients' goals'.  We amplify traditional marketing and create new methods of social marketing that have been recognized as the most innovative and effective in the industry. We use proprietary tools and techniques to affect every aspect of our clients' business, from product and service development to go to market to service and support.

We began the company with two people in 2006. Our founders, Chris Aarons, and Geoff Nelson, were told by influencers that they looked at social media in a unique way and understood what communities and companies wanted and could translate between the two. The influencers encouraged them to leave their jobs and to start an agency to help reach more companies. They listened.

Their unique perspective led them to new programs and relationships that allowed both the community and companies to get results. It allowed and for both companies and communities to grow and achieve their goals. In 2008, we acquired the expertise of Nick White, who had forged relationships with a wide variety of bloggers and had successfully improved the Microsoft Featured Communities.

Programs saw strong results for both clients and communities. We won awards and accolades from the industry and the community. We continued to add other members and ensured that they understood our philosophy. We currently have a staff of fifteen and plan to continue to grow. We serve many clients, helping those at the top to stay there and those who are still growing to increase their visibility and gain new customers and clients.

What started out with making a buzz for our clients has taken on a larger meaning. Our communities are now global as are our clients. We have grown to encompass new forms of social media and word-of-mouth marketing. We loved our old name but it’s time had passed in the rapid evolution of social media. Our work seemed to take on a life of its own. From a few ideas the concept had spread, quickly covering large areas. Things often overgrew their boundaries in the very ways we'd imagined and planned. We realized that the scope of our original idea was growing like ivy, resulting in more clients, more communities, more business, and more success for all.